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Facebook has the highest number of monthly active users of any social media network in the world, making it the most lucrative in terms of digital marketing. With over 2.8 billion monthly users, the company also owns Instagram and WhatsApp, making it the cornerstone of all paid social campaigns. Providing burgeoning businesses access to relevant audiences on their budget, Facebook Ads offer a platform with unparalleled accessibility while delivering a return on investment that brought $80.4 billion in revenue in 2020. Check out how OptFirst can use Facebook’s vast – yet completely measurable

In today’s digital landscape, social media has become a cornerstone of marketing strategies for businesses of all sizes. However, one crucial challenge remains: measuring the return on investment (ROI) of social media efforts. As brands invest time and resources into social media campaigns, it’s imperative to have a clear understanding of how these efforts translate into tangible results. OptFirst will help you delve into the key metrics and tools that empower businesses to measure social media ROI effectively.

Semrush describes Website Analytics as the process of working with website data to improve the user experience (UX) and site performance and we, at OptFirst, are aware that the foundation of your online presence is your website. Here is where you establish connections with possible clients, present your brand, and ideally turn site visitors into leads and sales. But how can you tell if your website is putting in the necessary amount of effort? Website analytics can help with that. Let OptFirst show you the significance of web analytics as well as the benefits of using OptFirst to measure succ